Axiata Group embarked on a mission to securely expose essential services, including SMS, USSD, 2FA, mobile marketing, and mobile money, to third-party OTT providers, aiming to unlock new revenue streams and drive innovation within its OpCos. However, this ambitious endeavor was fraught with complexities. The challenges included intricacies in API monetization, ensuring robust security measures, streamlining automation, fostering reusability, ensuring compatibility with legacy systems, facilitating internal API exposure, achieving faster time-to-market, optimizing operations for efficiency, reducing costs, and managing version control. These multifaceted hurdles needed to be surmounted while also fostering internal collaboration and fueling revenue growth.
The solution entails building a comprehensive API ecosystem within Axiata Group’s OpCos.
To address the current issue, the group deployed the API Manager and Monetiser platforms in their SBUs for immediate needs and implemented the API Aggregator at the group level for seamless connectivity across OpCos.
The new API hub would facilitate A2P and DCB businesses, simplify API integrations for both southbound and northbound communication, support mobile operator discovery via MSISDN, and enable multi-party settlement monetisation.
The platform supports various APIs, maintains API governance, offers flexible quota management, and converts protocols through payment, SMPP, and USSD adapters to link with legacy systems. Moreover, it securely exposes APIs to external parties, streamlines go-to-market processes, reduces maintenance costs, addresses versioning issues, and encourages internal collaboration for revenue growth.
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