Celcom recognized the need for digital transformation to meet customer demand and generate new revenue models. However, gaps in the technological stack and the need for a mediation layer prevented the initiative from being implemented. The company was losing revenue opportunities due to delays in responding to market demands and was seeking to increase efficiencies in solution creation, integration, and delivery. Finding a partner with the right product stack and domain expertise was difficult, and Celcom’s adhoc approach presented challenges. The business sought a framework that could support complex governance requirements, such as operating in multiple cloud environments and working with multiple vendors simultaneously for their solutioning.
Celcom’s digital transformation program, Magento, used AEE at its core and introduced a microservices platform with templates for rapid development. Costly adapters were replaced with scalable microservices, doubling the traffic while reducing TCO. The company migrated their heavily used applications to scalable microservices, reducing operational costs using AEE on-prem. Further, digital decoupling allowed innovation without worrying about legacy environments, and DevOps continuous development with CI/CD automation was implemented.
Microservices-based service delivery improved governance and enabled Celcom to onboard external vendors to adopt the AEE platform. Hybrid cloud support was enabled in Microsoft Azure for Magento development, and a TMF-aligned federated product catalog service was deployed.
Reduced effort & OPEX
Facilitated migrations with virtually no downtimes
43% infrastructure optimization achieved by consolidating resources, resulting in a 30% reduction in standard development and delivery time of applications
Effort cut-down and cost saving of 35% on in AMC costs.
Allowed faster time-to-market for new features and technology
Doubled the traffic with reduced total cost of ownership (TCO)
Improved enterprise governance
Seamless Migration with Minimal Disruption for Dialog
Enterprise Enabler
An Integrated and Enhanced Customer Experience for Ncell
Enterprise Enabler
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