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Revamping the Digital transformation Journey of Celcom

Enterprise Enabler

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Scope of Challenges Faced:

Celcom recognized the need for digital transformation to meet customer demand and generate new revenue models. However, gaps in the technological stack and the need for a mediation layer prevented the initiative from being implemented. The company was losing revenue opportunities due to delays in responding to market demands and was seeking to increase efficiencies in solution creation, integration, and delivery. Finding a partner with the right product stack and domain expertise was difficult, and Celcom’s adhoc approach presented challenges. The business sought a framework that could support complex governance requirements, such as operating in multiple cloud environments and working with multiple vendors simultaneously for their solutioning.

The Solution Implementation

Celcom’s digital transformation program, Magento, used AEE at its core and introduced a microservices platform with templates for rapid development. Costly adapters were replaced with scalable microservices, doubling the traffic while reducing TCO. The company migrated their heavily used applications to scalable microservices, reducing operational costs using AEE on-prem. Further, digital decoupling allowed innovation without worrying about legacy environments, and DevOps continuous development with CI/CD automation was implemented.

Microservices-based service delivery improved governance and enabled Celcom to onboard external vendors to adopt the AEE platform. Hybrid cloud support was enabled in Microsoft Azure for Magento development, and a TMF-aligned federated product catalog service was deployed.

End Results and Statistics

Cost Optimization

Reduced effort & OPEX

High Availability

Facilitated migrations with virtually no downtimes

Resource and Development Optimization

43% infrastructure optimization achieved by consolidating resources, resulting in a 30% reduction in standard development and delivery time of applications

CI/CD Automation

Effort cut-down and cost saving of 35% on in AMC costs.

Quicker TTM

Allowed faster time-to-market for new features and technology

Service Up Scaling

Doubled the traffic with reduced total cost of ownership (TCO)

Operational Excellence

Improved enterprise governance

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