Case Study

Enterprise Enabler for Axiata Group

Digital Telco Enabler (DTE)

CelcomNCell, XL and Dialog are all part of the Axiata group, the leading telecommunication service provider in South East Asia and a vanguard of digital transformation. As leaders in the Telco industry, our partners always strive to embrace new technology ensuring a seamless digital experience for their consumers.

With the drive to meet constant challenges in the Telco industry, they turned to ADL to find new ways of transforming their BSS (Business Support System) landscape to support rapid service delivery, improving agility and accelerate partnerships. 

Digital Telco Enabler (DTE)


Changing the BSS footprint to meet evolving business needs has been a challenge many Telcos continue to face. BSS professionals always have been playing catch-up, unlike their network counterparts who are busy defining how tomorrow should be. This has led Telcos to continue to carry heavily customized BSS eco-systems with high inertia.

When network infrastructure has evolved from 3G, 4G to 5G, all of which are universally comprehendible, Telco BSS conversations are still ruled by vendor specific technologies that do not directly correlate to consumer value propositions. Due to this, operators continue to face challenges to keep up with new technology transformations. In this backdrop, gradual decline in revenue from traditional services has fueled Telco industry to resort to focus its long-term strategy around Digital Transformation.


In an attempt to overcome the complex BSS challenges, the engineers and technicians at ADL developed a cutting-edge platform, DTE (Digital Telco Enabler). A platform with all its features complemented towards our client’s effort to stay ahead of the market with rapid service development.

ADL DTE, the enterprise-ready ODA (Open Digital Architecture) aligned digital transformation platform optimizes the value of new telco business support models which work parallelly with existing business support models, allowing telco’s to capitalize on potential revenue growth opportunities. This journey requires a differentiated and innovative digital product that gives the flexibility to support multiple business models at scale, without significantly increasing operational complexity and cost. The DTE agile integration solution unburdens the legacy infrastructure while ensuring security and reducing operational overheads and risk.


DTE’s success and recognition stretches beyond the Axiata group. Huawei Technologies Co. Ltd, a leading global provider of information and communications technology infrastructure, partnered with ADL to make DTE part of their core billing and charging system offerings. With this strategic partnership, Huawei is extending DTE to their billing and charging system clients, providing them the opportunity to accelerate their digital transformation journey and improve their unique service offering.

Key Features and Benefits


Axiata Digital Labs has always viewed industry recognition as a stepping stone rather than the ultimate goal in reshaping the global BSS transformation. n 2019, the DTE framework won the gold award for Outstanding Use of TMF (Telecom Management Forum) Assets in a catalyst project, at the Digital Transformation Asia in 2019.

ADL-DTE aims to expand the platform and provide a comprehensive end-to-end solution by combining Gartner API Manager and EI capabilities. This combination will enable a complete transformation and turn DTE into a unique framework that brings uniformity to the BSS landscape. It will also support legacy BSSs and remove obstacles to evolution, creating an ecosystem that opens up numerous opportunities.

One of ADL’s goals is the creation of a “Marketplace” where telcos can come together and share success stories, similar to the Android Play Store or the Apple App Store. This groundbreaking Marketplace is specifically designed for telcos, allowing them to share profitable services in a non-competitive environment. Additionally, other telcos can replicate these services for their own business gain. The standardization achieved through DTE will work seamlessly in the background, facilitating application porting and deployment across telco environments.

Get in touch with our engineers and technicians around the world via to learn more about how our DTE platform pushes digital transformation to the next step for telco’s. Browse through the range of services we offer CSPs and telco’s in assisting them to begin and continue a successful digital transformation journey.